I was honored to be part of "Tel Aviv My Way" program last May – a special program of Birth Right that hosted hundreds of young Americas who experienced Tel Aviv through variety of angles. One of their options was to sign to a fashion experience and I was so pleased to give 9 lectures in overall to 500 Birth-Righters choosing to learn about the Israel fashion. It was important for me to build a presentation that will be dynamic and relevant to the young audience; however I couldn’t skip the history and chose to share the stories through entrepreneurs’ point of view and I loved to see them listening eagerly.
I shared with them my point of view on innovation as part of the future of the fashion industry – not only through technologies, but ideas, forms and materials. I enlighten them with co-existence stories, the slow fashion growing movement and make sure all is rich with examples from our local emerging designer’s stories, defining the uniqueness of the DNA of our community and society.