I was honored to be part of "Tel Aviv My Way" program last May – a special program of Birth Right that hosted hundreds of young Americas who experienced Tel Aviv through variety of angles. One of their options was to sign to a fashion experience and I was so pleased to give 9 lectures in overall to 500 Birth-Righters choosing to learn about the Israel fashion. It was important for me to build a presentation that will be dynamic and relevant to the young audience; however I couldn’t skip the history and chose to share the stories through entrepreneurs’ point of view and I loved to see them listening eagerly.

I shared with them my point of view on innovation as part of the future of the fashion industry – not only through technologies, but ideas, forms and materials. I enlighten them with co-existence stories, the slow fashion growing movement and make sure all is rich with examples from our local emerging designer’s stories, defining the uniqueness of the DNA of our community and society.





The fashion tours that I lead through TLVstyle focused in Tel Aviv area, not only because Tel Aviv is the fashion capital of Israel, but because most of the young designers are heading to live and work in the center of Israel after graduating the fashion schools. Yet, in my activity I am following and in ongoing research for the talents that are located all over Israel and I am trying to expose them to my audience in any occasion that I have; if its Jewish federations big presentations or customized content events. While I keep getting requests to run the fashion tours in Jerusalem,  and although found it super interesting, I feel that the time still hasn’t arrived. However, when one of the designers, Adi Yair, a native Jerusalemite, graduated from Bezalel Academy of Arts and Design, that I personally love and appreciate her work, decided to established her brand in Jerusalem and lately opened her studio in historical sharing working space - I thought it will be wonderful to share it so everyone will be able to visit in person.

The location is the Alliance House located at the heart of Jerusalem's Machane Yehuda Market. The Alliance House, which opened in 1880 as one of the first modern schools in Jerusalem and has stood abandoned for the past 20 years, in now operated by the "New Spirit" organization and serves as a center for creative Jerusalem based communities. Art, theater, music, dance, photography and poetry fill the house with contemporary vibrant creativity. This enables mutual inspiration that lead to partnerships and collaborations between the various groups. The space offers a look into the creative processes that lead to the final products, and reveals the stories and personalities of the designers. 


Welcome to my personal world of inspiration, feelings and ideas, where I will share with you all I experience in TLVstyle life and the world of Israelis design. I will share the best stories and my photography’s captured from my life in Tel Aviv and around the world related to local community. 

However, before starting diving into that exciting experience I want to devote this post for BIRTH; birth of my spirit, entrepreneurial world and my child. 

Turning point of my journey started 10 years ago when I started my spiritual journey after almost a decade in the Media filed. Around that time I was lucky enough to start a wonderful position as marketing manager in a fashion distribution company that brought me to New York few times a year and proudly represented a collective of Israeli accessories designers. For 4.5 years I did this “shuttle” TLV-NY with joy and lots of passion, meeting new friends from all over the world and establishing ongoing business opportunities for the designers. Yet, something was missing – I was missing my ground and my connection to the city I love so much – Tel Aviv!  

When I turn 35 years old I did an exceptional spiritual journey that taught me a lesson about freeing our spirit and soul. Following that I knew that I need to quit my job and fulfilling my dreams. 6 months later I established the first fashion tourism service in Israel that i called TLVstyle – a company that combines my passion to TLV, local creativity and international people. 

Since 2012 I have been honored to lead both private and group tours – for clients visiting from over 15 countries – in addition to hosting fashion, art, and textile events, both within and outside of Israel.  I love what I do, I found my mission and excited to share it with you. I welcome you to join my journey and discover yourself the uniqness and originality of this evolving industry.