Dreams from the wardrobe  - November 28 -   April 30, 2018

Ronit Elkabetz Photographer Gabriel Baharlia 2011 ©

Ronit Elkabetz Photographer Gabriel Baharlia 2011 ©

One of the more intriguing exhibitions opened last week at the Design Museum Holon: “Je t’aime, Ronit Elkabetz”, an exhibition created in collaboration between film director Shlomi Elkabetz and fashion curator and historian Ya’ara Keydar.

It was powerful and inspiring to attend the opening night with hundreds of guests who honored Elkabetz memory, who passed away last year in the age of 51 only.

Photographer Gil Hayun 2015 © Ronit Elkabetz in a gown by Alber Elbaz at Gindi TLV Fashion week 2015

Photographer Gil Hayun 2015 © Ronit Elkabetz in a gown by Alber Elbaz at Gindi TLV Fashion week 2015

Ronit Elkabetz was an award-winning actress, director, screenwriter and fashion icon, had a prolific 27-year long career, which she divided between Israel and Paris. The exhibition is the result of an 18-month-long research in her wardrobe, comprising 528 apparel items meticulously collected and stored in Tel Aviv and Paris over four decades and recently donated by the Yashar and Elkabetz families to Design Museum Holon. 

“This exhibition looks inward at an iconic and inspirational muse who transcended cinema, art, fashion and activism; in this sense Design Museum Holon is re-claiming the ancient Greek meaning of the museum as "the muse", seeking to inspire people and invite them into a thought-provoking dialogue where design, culture and art are melded” says Maya Dvash, Chief Curator of Design Museum Holon.

The exhibition is divided into 31 ‘scenes’, illustrating how Elkabetz created and reasserted the act of dressing as a transgressive performative act, charging the garment with powerful meanings and imbuing it with her own subjectivity and personal interpretation. Together with movies, video art projections and clips from her red-carpet moments and fashion and editorial photoshoots, as well as Elkabetz’s notes and sketches, the exhibition provides an almost tangible encounter with Elkabetz’s multi-layered identity. 

“Fashion, the stated discipline the show is born of, is revealed to be a complex tapestry telling a rich story. Each object in this treasure trove has a biographical, symbolical and psychological significance. Fashion for Elkabetz was a way of transcending the physical appearance and creating an identity cherishing transgression, freedom, sexuality, identity and power through fabric. It was and still is a source of power for women everywhere. On screen, on stage, on the red carpet, anywhere and everywhere – Elkabetz shone a light on otherness, on difference, on the margins, allowing us to dare and dream of another reality – and make it a reality." Ya’ara Keydar, Fashion Historian and curator of Je t’aime, Ronit Elkabetz


Working from the political reality of her ancestry – both distant and immediate – focusing on dress allowed her to highlight and express the place of the other, of the exceptional. Doing this, she revalorized difference, transforming it from something that should be denied and suppressed into a reality that should be fostered and nourished, used to create new standards – “visiblising” the other, making it memorable. She was removed from the fashion world, but was simultaneously at its very heart, creating new subjects to look at, making people wonder what had brought about her choice to become ‘the queen of black’ – even when wearing white. Under her hands, dress became a live action, a performance combining the ways we are gazed at with the way we gaze at ourselves." Shlomi Elkabetz, Artistic Director of Je t’aime, Ronit Elkabetz

"pirat skirt" Yaniv persy 2015-2017 nfinished design for a bespoke)

"pirat skirt" Yaniv persy 2015-2017 nfinished design for a bespoke)



I am thrilled and honored to share that the International Jury of the Creative Tourism Awards announced that TLVstyle has been awarded “Best Creative Travel Agency 2017 ".

The Jury of the Creative Tourism Awards highlighted TLVstyle’s originality for offering the traveler the opportunity to discover the local culture through encounters with its creators and activities related to the fashion and the traditional and contemporary know-how and creations.

TLVstyle’s contributes this way to differentiate the tourist offer of the destination with a quality proposal, but also to create a value chain by involving a wide array of local stakeholders and more specifically from the creative industries; by supporting the artistic creation and the intangible heritage, by enhancing the image of the city through positive experiences that seduces the new generation of travelers but can fit with different tourist segments as well. The Jury also underlined TLVstyle strong professional background and visual image and the tourists’ positive reviews on social media

The international members of the jury had the difficult task to select the awardees representing five categories, among 205 applications, all accrediting a high level of creativity, authenticity and sustainability. I am honored that TLVstyle (Israel) was chosen to be aside four other awarded creative countries:

Best Strategy for Creative Tourism Development: Patchwork Methodology (Brazil)
Best Creative Residency: New Hermopolis  (Egypt)
Best Creative Travel Agency:  TLVstyle (Israel)
Best Creative Destination: (Ex-aequo): Hull 2017 (UK) /Aegean Islands (Greece)
Best Creative Experiences: Local Moods (Greece)

The winners of the Creative Tourism Awards 2017 have been revealed within the World Travel Market in London, one of the most important international tourist fairs.



I was honored to be part of "Tel Aviv My Way" program last May – a special program of Birth Right that hosted hundreds of young Americas who experienced Tel Aviv through variety of angles. One of their options was to sign to a fashion experience and I was so pleased to give 9 lectures in overall to 500 Birth-Righters choosing to learn about the Israel fashion. It was important for me to build a presentation that will be dynamic and relevant to the young audience; however I couldn’t skip the history and chose to share the stories through entrepreneurs’ point of view and I loved to see them listening eagerly.

I shared with them my point of view on innovation as part of the future of the fashion industry – not only through technologies, but ideas, forms and materials. I enlighten them with co-existence stories, the slow fashion growing movement and make sure all is rich with examples from our local emerging designer’s stories, defining the uniqueness of the DNA of our community and society.





The fashion tours that I lead through TLVstyle focused in Tel Aviv area, not only because Tel Aviv is the fashion capital of Israel, but because most of the young designers are heading to live and work in the center of Israel after graduating the fashion schools. Yet, in my activity I am following and in ongoing research for the talents that are located all over Israel and I am trying to expose them to my audience in any occasion that I have; if its Jewish federations big presentations or customized content events. While I keep getting requests to run the fashion tours in Jerusalem,  and although found it super interesting, I feel that the time still hasn’t arrived. However, when one of the designers, Adi Yair, a native Jerusalemite, graduated from Bezalel Academy of Arts and Design, that I personally love and appreciate her work, decided to established her brand in Jerusalem and lately opened her studio in historical sharing working space - I thought it will be wonderful to share it so everyone will be able to visit in person.

The location is the Alliance House located at the heart of Jerusalem's Machane Yehuda Market. The Alliance House, which opened in 1880 as one of the first modern schools in Jerusalem and has stood abandoned for the past 20 years, in now operated by the "New Spirit" organization and serves as a center for creative Jerusalem based communities. Art, theater, music, dance, photography and poetry fill the house with contemporary vibrant creativity. This enables mutual inspiration that lead to partnerships and collaborations between the various groups. The space offers a look into the creative processes that lead to the final products, and reveals the stories and personalities of the designers. 


Welcome to my personal world of inspiration, feelings and ideas, where I will share with you all I experience in TLVstyle life and the world of Israelis design. I will share the best stories and my photography’s captured from my life in Tel Aviv and around the world related to local community. 

However, before starting diving into that exciting experience I want to devote this post for BIRTH; birth of my spirit, entrepreneurial world and my child. 

Turning point of my journey started 10 years ago when I started my spiritual journey after almost a decade in the Media filed. Around that time I was lucky enough to start a wonderful position as marketing manager in a fashion distribution company that brought me to New York few times a year and proudly represented a collective of Israeli accessories designers. For 4.5 years I did this “shuttle” TLV-NY with joy and lots of passion, meeting new friends from all over the world and establishing ongoing business opportunities for the designers. Yet, something was missing – I was missing my ground and my connection to the city I love so much – Tel Aviv!  

When I turn 35 years old I did an exceptional spiritual journey that taught me a lesson about freeing our spirit and soul. Following that I knew that I need to quit my job and fulfilling my dreams. 6 months later I established the first fashion tourism service in Israel that i called TLVstyle – a company that combines my passion to TLV, local creativity and international people. 

Since 2012 I have been honored to lead both private and group tours – for clients visiting from over 15 countries – in addition to hosting fashion, art, and textile events, both within and outside of Israel.  I love what I do, I found my mission and excited to share it with you. I welcome you to join my journey and discover yourself the uniqness and originality of this evolving industry.